"The Aha! moment is the moment in a problem-solving session in which one suddenly understands the solution to a problem. The Aha! moment is often accompanied by an exclamation of satisfaction, such as "Aha!", "Eureka!", or "I've got it!". Sometimes, the Aha! moment is preceded by a period of confusion.

To make your product look more valuable, you should include obvious cues that will lead to the “AHA” moment own their own. If you have to tell them about it, its’s not going to seem as important.