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Authority Bias

Users attribute more importance to the opinion of an authority figure

Authority bias is the tendency to attribute greater accuracy to the opinion of an authority figure and be more influenced by that opinion. This can lead to people making bad decisions, because they are not thinking for themselves.



Some Use Case:




  • Person Endorsing Product With Doctors LabCoat

  • Police: People Assume They Are Always Right.

  • Following the advice of a financial advisor without question, even if it goes against your better judgment

  • Listening to a doctor's opinion without considering other options

  • Taking the word of a police officer as gospel, even if you think they may be wrong

  • Trusting that a politician will always tell the truth, even if they have lied in the past



Author of a book is on stage and everyone believes whatever he has to say because he is an authority figure.