A curiosity gap is a gap between what a person knows and what they want to know. By keeping information from people, you can create a curiosity gap that encourages them to take action in order to close the gap.

For example, a company might create a teaser campaign that reveals just enough information about a new product to pique people’s curiosity, but not enough to satisfy it. This would encourage people to buy the product when it’s released in order to learn more about it.

Curious George is a popular children’s book character whose curiosity often gets him into trouble. By teaching children about the curiosity gap, you can help them understand why it’s important to be careful when they don’t know everything about something.