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Empathy Gap

People underestimate how much emotions influence user behaviors

The empathy gap describes our tendency to underestimate the influence of varying mental states on our own behavior and make decisions that only satisfy our current emotions, feeling, or states of being.



Some Interesting Use-Cases:




  • “Rebound” after a breakup

  • Government commenting on “Unemployment”

  • “Sexual Desire” could cause un-wanted cheating



Girl wants to eat healthily but when at the grocery she is buying junk food because her hunger is taking over the logical thing that she should do.