The “fresh start effect” refers to the human tendency to take action towards achieving a goal after a special occasion or key date has passed. We might promise ourselves in January that this is the year we're going to get fit and healthy.

Real-Life Use Case:

• People Starting Gyms In January


• Used In Marketing Angle To Get People To Join A Program

You can use this tactic to offer your product at a specific time, like January when everyone is optimistic about their future or as a consumer you know that the sense of optimism you might be feeling might be because you think this is a clean slate.