The halo effect is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Therefore, it’s important not to send the wrong message to distract buyers or audiences.

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• Celebrity Endorsed Ads: Using Celebrity’s reputation for goodwill


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Did you know this? If you wear glasses, you are perceived as “intelligent” and seen likable, competent, and trustworthy.

People judge people with tattoos without really knowing the reason behind it.