When companies demonstrate social responsibility that is perceived as genuine by consumers, they are rewarded with increased respect, which in turn leads to greater profits.

Real Life Use-Cases:

• Carbon Offsets Logos On Compay Sites


• Donation/Charity Photos


• Doing “Drive for X”

If you run a business, Consider adding “Charity” branch for your company that donates a meniscus amount but you will have the “goodwill” and the bragging rights. Or if you are a consumer, be careful when companies toot their horn.

Oil companies plating trees “help” the environment and people over look the fact that they pollute the rivers as well.