If you expose a person to information over and over, it influences how they make their decisions. Priming can also be put to use by associating a brand with goodwill such as climate change advocates, and status. This is why Retargeting ads work so well because it exposes a person who has seen your product multiple times which forces them to make a “logical conclusion” to act. FUN FACT: If you are shown a picture of a smiling face before taking a test, you may be more likely to score higher because you are in a positive mood.

On the Image Above,  Man sees a billboard that says blue is for “alpha males”, then goes on to buy a blue shirt.