This scarcity tactic is used to show that there is a limited quantity of products or there is a time limit. This creates “FOMO”, a Fear of missing out, and gets people to take action, who otherwise would not take fast action. Most of the time, these are “fake scarcity” to get people to buy.

Real Life Use-cases:

• TV Shows like QVC


• “Timer Countdown” On Sales Pages


• Limited Quantity Products