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Signifiers

Elements that communicate what it will do

Signifiers are “unspoken” signals that you can pass to make people feel a certain way to communicate a message. It could be colors or already known symbols.



Real-Life Use-Cases:




  • The word “love” can represent the feeling of “love”

  • A heart symbol can represent love or care.

  • A picture of a smiling face can represent happiness.



A pregnant is walking towards everything “pink”, indicating that she will be having a baby girl. It’s not specifically said but it’s implied.