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Spark Effect

Users are more likely to take action when the effort is small

Information
Spark Effect

Users tend to take actions that seem small or short. Using this rule will increase the chances users will interact with the product and take an action if it seems easy to produce.



This tactic is used to create habit to use a product, or to get people to take action that seems easy enough, but eventually, as they enjoy it, they will do more of it.



Real-Life Case Study:




  • To Form Habit: Do the Task Just 2 Minutes A Day

  • Pre-Filled Information Forms On Opt-In Ads



Guy is focusing on small effort of running 3 minutes a day to achieve losing weight.