When listening to impactful stories, your brain can actually cause you to develop thoughts, opinions, and ideas that align with the person telling the story. If you want people to remember you or your brand, you should tell them a story that sticks with them.

To tell a good story that sticks, you have to make sure it includes the following elements:

Simplicity: Story has to be something simple, no complex characters.

Unexpected: It has to have some kind of surprise factor,

Imaginative: People should be able to imagine or compare events to something.

Credible: Somehow the story has to portray that it’s legit.