The tendency for people to want to complete a unit of a given item or task. People believe there is an optimal unit size and want to get through to the end because they get satisfaction from completing it.

Unit Bias Is Used In Our Day-To-Day Lives:

• To-Do List


• Video Courses Modules


• “Sections” on Forms

Girl is happy and satisfied after she has finished her “TO DO” for the day. It gives her sense of accomplishment.