A visual anchor is a physical object that can be used to provide a reference point for a design. This can be helpful when working on a design that will be viewed from different angles or in different lighting conditions. The anchor can help to ensure that the design is consistent and looks its best from all angles.
Real-Life Use Cases:
- IKEA: Arrows pointing to different departments
- Airports: Walking vs Resting Area
- Highway Billboard telling people where to exit
Arrows at department stores give cues on where to go and where they can find certain products.