The Von Restorff Effect is also known as the “isolation effect.” The isolated piece of information or incident is more likely to be recalled than an event that blends into the background. When something stands out, you point your focus there, and the process of making a strong memory begins.

Real-Life Examples:

• Red is used to highlight important information on a website or document


• A list of items where one item is in a different color or font


• A sign that is a different color from the background